About WPScaleUp WordPress • WooCommerce • Performance

We exist to help you launch, fix and scale WordPress the right way.

WPScaleUp is a WordPress development agency for global businesses that need fast, secure and scalable WordPress & WooCommerce websites. As a specialist WordPress development agency led by Manoj Gohil, we’ve spent 7+ years and 140+ projects building, optimizing and maintaining stable, high-performing sites that are ready to grow.

7+ years Deep WordPress development experience
140+ projects Delivered for clients worldwide
$60k+ earned Across WordPress & WooCommerce work
Work with WPScaleUp See speed optimization approach
WPScaleUp WordPress development agency founder Manoj Gohil
Founder & Lead Developer
Manoj Gohil
Top-rated WordPress & WooCommerce specialist helping businesses build and scale their digital presence.
Top-Rated on global freelancing platforms
US / EU / UK friendly collaboration hours
  • Hands-on experience with WordPress, WooCommerce, Elementor, Divi and custom themes.
  • Serious about Core Web Vitals, clean architectures and long-term maintainability.
  • Comfortable working directly with founders, marketers, and technical teams.
Based in Surat, Gujarat (India) • Serving clients worldwide with remote-first collaboration tools.

Our mission

Empowering businesses with WordPress that is fast, stable and easy to grow.

Many teams choose WordPress because it’s flexible – then end up with bloated, fragile sites that everyone is scared to touch. As a focused WordPress development agency, our mission is to flip that story: WordPress as a reliable foundation for serious businesses.

  • Make performance, security and SEO part of the foundation – not optional add-ons.
  • Design content structures that empower marketers to move quickly without breaking things.
  • Give clear, honest guidance about trade-offs, costs and realistic timelines.
  • Be the team clients call when they’re ready to level up, not just patch leaks.

Our vision

A trusted technical partner for scaling WordPress & WooCommerce.

We want WPScaleUp to be the name you associate with “we need to do this properly”. Whether that’s building a new WooCommerce store, re-platforming an old site, or fixing performance issues that are killing conversions.

That’s why we focus on long-term relationships. Many of our best projects started as small “fix this one thing” engagements that turned into ongoing collaboration on WordPress development and WooCommerce development.

Long-term partnerships
SaaS & eCommerce focus
Transparent communication
Continuous improvement

Our journey

From small projects to a focused WordPress growth studio.

WPScaleUp wasn’t built overnight. It grew step by step – project by project, client by client – always with the same idea: do solid work, communicate clearly, and treat clients’ businesses like our own.

2017–2019
Early freelance years.
Starting with small WordPress sites for local businesses, learning what breaks, what scales, and how to communicate technical decisions clearly.
2019–2022
Specializing in performance and WooCommerce.
More complex stores, multilingual sites, membership platforms and high-traffic blogs. Getting deeper into Core Web Vitals, hosting, caching and security.
2022–2024
Building WPScaleUp as a dedicated brand.
Turning the solo freelance practice into a WordPress development agency with repeatable processes, better documentation, and small trusted collaborators when needed.
Today
A partner for teams that take WordPress seriously.
Working directly with agencies, SaaS companies, eCommerce brands and service businesses that need a long-term technical partner for WordPress & WooCommerce.

What hasn’t changed along the way

  • We care more about long-term partnerships than quick wins.
  • We say “no” to work that doesn’t fit our expertise or values.
  • We keep communication honest and practical, not full of buzzwords.
  • We treat every site like it might need to survive for years, not months.

What we believe in

Values that drive our WordPress development agency.

A good tech partner isn’t just about code. It’s about how they think, how they handle challenges, and how they show up when things get difficult.

01 • Ownership

We treat your site like our own product.

We don’t take shortcuts that create hidden technical debt. If something is risky or fragile, we tell you – and propose safer alternatives that still move you forward.

Decisions are made for long-term stability, not for a quick invoice.

02 • Clarity

No jargon, no magic – just clear explanations.

We explain what we’re doing in plain language so that you can make informed decisions, even if you’re not technical.

Better communication = smoother projects and fewer surprises.

03 • Performance

Fast by default, not as an afterthought.

Every project is designed with performance constraints in mind. Layouts, plugins, hosting and media are all chosen with speed and Core Web Vitals in mind.

Performance isn’t decoration – it’s part of the architecture.

04 • Partnership

We prefer long-term relationships.

We love when clients stay for years, not weeks. We maintain context, improve steadily, and become an extension of your internal team.

Many clients start with a small fix and stay for ongoing support.

05 • Practicality

Realistic advice over shiny trends.

We’ll help you avoid decisions that look exciting but don’t fit your stage or resources – and focus instead on changes that truly matter.

Best practice is great, but it must align with your reality.

06 • Reliability

We show up, consistently.

Clear timelines, proactive updates, and transparent expectations. If something takes longer than expected, you’ll know why and what we’re doing about it.

WordPress work shouldn’t be a guessing game.

Expertise

The tools and stacks we’re comfortable putting our name behind.

We don’t claim to work with everything. Instead, we focus on the stacks that have proven reliable for real-world WordPress and WooCommerce sites – following official WordPress.org standards wherever possible.

WordPress WooCommerce Gutenberg Elementor Divi Advanced Custom Fields PHP 8+ MySQL / MariaDB Redis / Object Cache Cloudflare / CDNs LiteSpeed / NGINX Yoast / Rank Math
Builders
Custom themes, Gutenberg, Elementor and Divi, with an emphasis on reusable components and maintainable layouts.
Performance
Core Web Vitals, server-level caching, Redis, image optimization, code splitting and best practices to keep load times low.
Commerce
WooCommerce, subscriptions, memberships, payment gateways, custom product types and checkout optimization.
SEO
Technical SEO audits, sitemap and robots configuration, canonical strategy, schema markup and on-page optimization in Yoast / Rank Math.
Hosting
Experience with managed WordPress hosts (Kinsta, WP Engine, Cloudways, SiteGround, etc.) and optimising sites for different environments.

How we deliver

A compact, focused WordPress development agency that respects your time.

WPScaleUp is intentionally lean. That means you work directly with the people doing the work – not through layers of account managers and vague status updates.

  • You always know who’s responsible for your project at any moment.
  • Communication happens in clear channels: email, Slack, or your preferred tool.
  • We document key decisions, so you’re never guessing why something was done.
  • We aim for a sustainable pace, not rushed heroics that create problems later.

What working with us feels like

Structured from day one Clear scope, milestones, and communication rhythm before we write a line of code.
Proactive updates Regular check-ins with screen recordings or notes, not “silent until launch”.
Documented handoff Loom walkthroughs, admin access docs, and rollback plans for important changes.
Ongoing care option Maintenance plans available if you want us to stay on as your WordPress team.

FAQ

A few more things you might want to know.

If you still have questions after this page, just reach out – we’re happy to give clear answers before any commitment.

  • Where are you based, and who do you work with?
    WPScaleUp is based in Surat, Gujarat (India) and works remotely with clients worldwide – including the US, UK, Europe, the Middle East and Asia.
  • Do you only work on new builds?
    No. Many of our favourite projects come from taking an existing site and improving it step by step – performance, structure, UX and conversion.
  • Can you work with our existing design or marketing team?
    Yes. We often collaborate with in-house designers, copywriters and marketers, acting as the technical implementation partner that makes ideas real in WordPress.
  • How do we start a project together?
    Send a brief overview of your site, your goals, and your timeline. We’ll reply with clarifying questions and suggest either a fixed-scope project or a flexible hourly/retainer model, depending on your needs.
Let’s talk

Want a WordPress partner who thinks beyond just “build and forget”?

If you’re looking for someone to simply install a theme and disappear, we’re not the right fit. If you want a technical partner and WordPress development agency who cares about performance, reliability and scale – we’d love to hear from you.

Contact
Email: support@wpscaleup.com
Phone / WhatsApp: +91 92282 32346
Office
152-4th Floor, Gruham Icon,
Amroli - Kosad Rd, SMC Twp, Amroli,
Surat, Gujarat 394107, India
Working hours
Mon – Sat • 10:00–19:00 IST
Overlap with Europe, UK & US mornings.